HIU’s Offices of 市场营销 and 出版物 represent the mission of Hope International University to its external constituencies. The Advancement team works to gain new resources to further the institution’s goals and the 市场营销 team develops outreach strategies to make HIU a 有关 competitor in the marketplace.
HIU的营销 and 出版物 offices exist to communicate institutional values to donors, 教堂, 媒体, and other external audiences. This effort is done with dedication to the mission, integrity and consistency so that the university is represented accurately across the board.
The work of these offices is manifested in the following ways:
The 市场营销 and 出版物 Offices offer the following services to the 部门 and offices of Hope International University:
HIU的营销 & 出版物 department creates and produces print collateral and advertising containing messages that clearly represent the University’s brand identity and mission. The Public Relations office distributes these messages and pieces to various university constituent groups, 目标受众, 媒体机构. 在一起, these efforts broadcast and disseminate HIU’s unique story through clear, engaging printed materials and digital 媒体.
看到当前 大学的出版物
Hope International University is committed to producing high-caliber publications (advertisements, 宣传册, 海报, 目录, 杂志, 网页, and more) that are professional and representational of the university’s mission. The office seeks to present information in a way that is professional and appropriate for an academic institution. 要做到这一点, it encourages the use of the Editorial Style Guide as well as other industry standard guides.
The office strives to create innovative design components that complement the content of all university materials. In order to stay consistent, HIU的营销 and Advancement Office has created a set of standards regarding the use of institutional logos and imaging.
See HIU 出版物 and Institutional Logo/Seal Standards Manual
See Royals 体育运动 Logo Standards Manual
The 市场营销 and Public Relations Director oversees the strategy, 发展, and ongoing maintenance of 6.automotive-supplier.net, Hope International University’s official public website. This also includes other related digital communication and outreach such as e-newsletters, 基于web的公告, online advertising endeavors, search engine optimization, and the online public master calendar.
The website is usually the first way our constituents interact with the university and has been a critical asset. 最近, HIU has significantly invested in the 发展 and maintenance of an engaging, 有关, and user-friendly website. In this heavily based digital age, HIU is dedicated to producing internet communication that reflects its commitment to excellence.
HIU recognizes that social 媒体 sites have emerged as both effective and increasingly important forms of communication for our constituents and the world at large. HIU believes these mediums can be great tools to inform and interact with its diverse constituents as well as foster community and increase HIU branding and promotion efforts. In order to utilize these new mediums effectively, HIU has developed a social 媒体 policy to guide faculty and staff operating official social 媒体 accounts that represent HIU’s colleges, 部门, 项目或办公室.
